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Embracing Online shopping in Kenya

I'm hooked to Epepea

My mom lives in a village tucked away on the slopes of mount Kenya in Meru county. I live an work in the US, Oklahoma to be precise. Whenever I speak to my mom on phone, she tells me how much she would love to get the modern cookers.  You know, the ones you cook on while standing. Yes those ones. I began the search for a perfect way to surprise her. I'd do this on her birthday...and so as I was looking for a convenient way to get my mom's order delivered to her right at her doorstep I bumped into Epepea.   I called up a number on their site and a lady with the most charming personality picked up and guided me on how to go about shopping.   I then made the payment. And my work was done. The next call I got was from my mother ullulating and singing. The last time I heard her singing in such high spirits was when I received the news that I had won a green card. This melted my heart.  I would recommend Epepea to anyone any day. It is not every day you fonf such quality service delivery. Thank you Epepea for making my mom's birthday rock!    Natasha.

Why Epepea

When you shop from Epepea, you not only get convenience there is more to it. We'll take you through the benefits: Time When you shop at Epepea, you get your items delivered to your home within the shortest time possible. This also includes the traffic factor. you can rest assured that your items will definitely get to any part of the country within at least three hours. Home Deliveries At Epepea, we don't drop off the items to your nearest shopping centre, no we take them straight to your home. So if you are shopping for either a new mom or aging parents, you can be sure the items will get straight to them. We bring a Personal touch Look at it this way, you live abroad and would like to to check on your folks as well as bring their favorite tea leaves, or detergent to them from the supermarket. You can trust Epepea to do this, and even have them document the whole thing for you to feel close to your family from miles away. Trust us on this. Offers We work with various brands from across the globe that inform us on the offers and promotions they are currently running. If and when you shop with us, you get to benefit from these amazing offers and promotions which come with great value for money! Quality This goes without saying that given we work with major brands, we get products from them, and therefore the question of counterfeit is eliminated from this value chain.  New Products When a new product hits the market, we may just choose you to be our sampling client, which means you get to be the first to test the quality of new products as well as give the much needed feedback to the brands. Now go online and get shopping, don't let any amazing deal pass you by!    
Embracing Online shopping in Kenya

Product review: NIVEA Dry Fresh Anti-Perspirant Deodorant

Did you know that NIVEA Dry Fresh Anti-Perspirant Deodorant is the most powerful protection against sweat and body odour?Its Dual Active formula with 2 anti-perspirant actives give you 48-hour protection with a long-lasting dry feeling. Why is that you ask? It is a powerful protection tested in real life situations.It also has skin tolerance and is dermatologically approvedThe dual Active formula with 2 anti-perspirant actives and a long-lasting dry feelingWith its 48h effective anti-perspirant protection, it cares for your skin all the time!It contains 0% ethyl alcohol which means it is safe...even for delicate skin! Warning:Directions: Shake well before use. Hold can 15cm from the underarm and spray. Allow product to dry completely before getting dressed. Danger: Extremely flammable aerosol. Pressurised container: May burst if heated. Keep away from heat, hot surfaces, sparks, open flames and other ignition sources. No smoking. Do not spray on an open flame or other ignition source. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50°C. Empty can before recycling. Use exclusively for the intended purpose. Do not spray into eyes. Do not apply to irritated or damaged skin. Avoid prolonged spraying and direct inhalation. Keep out of reach of children. SOLVENT ABUSE CAN KILL INSTANTLY!
Embracing Online shopping in Kenya

How to keep your kitchen clean - Clean Your Kitchen Sink

Grease, stains and dirt will make a kitchen sink unbearable. But you may be daunted by the task of cleaning it. Don’t be. Here’s how to easily and swiftly take care of your kitchen sink. This is all You’ll need: • Baking soda • Vinegar or lemon juice • A soft cloth • Non-abrasive scrubbing pads • Water • All-purpose cleaner (make sure it’s safe for your sink surface) Start by removing anything that’s in the sink. Read the whole article

Bringing a personal touch...we don't just deliver- Winnie Ikatwa- CEO Epepea

When she got a call to deliver shopping for a Client's mother in Syokimau, Winnie Ikatwa of Epepea did not know she would do more than just deliver. Upon arrival at the client's mom's place, she found a feeble ailing lady.    "You see my client lives outside the country. So she contacted me through our platform www.epepea.com and requested me to deliver the items"     Winnie immediately called the client and informed her of the mom's condition.   This moved the family into action and the client's brother swung into action and the mother was then attended to.    "These are some of the beauties of bringing a personal touch in the work that we do. We do not just make deliveries...we check in on them as well" Winnie said.   Epepea has been around for more than six years and has made a huge impact in the country's online shopping experience.   In the coming year, the platform has a lot in store to bring out the best in your shopping experience.   Stay tuned! 

Bio-Oil, the best selling specialist skincare oil unveiled a rejuvenated new look

After 30 years in the market, Bio-Oil, the best selling specialist skincare oil unveiled a rejuvenated new look in 2017 inspired by a touch of minimalism and elegance to its iconic white and orange colours. Even with the new look, Bio-Oil, which is formulated to improve the appearance of scars, stretch marks, and uneven skin tone, maintained the same ground breaking formula, and added to its range a mini travel size 25 ml bottle making it even simpler to solve all skincare woes while on the move. Bio-Oils new look pack was aesthetically enhanced and a tamper-proof seal added at the top of the pack to differentiate it from counterfeits in the market. The Kenya product also has a Kiswahili product description section on the face of the pack. Kim-Fay Remains Bio-Oil’s Excusive Distributor since 2014 after signing an exclusive agreement with multinational skincare company Union-Swiss to distribute Bio-Oil in the region. “We are excited to be partnering with Kim-Fay, and look forward to continue bringing quality products that are made with passion to the people of Kenya.” explained Union Swiss Country Director Matthew Lowe during the distributor agreement. PRODUCT DETAILS: What is Bio oil Bio-Oil is a specialist skin care product, which will help to improve the appearance of scars, stretch marks, uneven skin tone and dehydration. It is also effective for aging and dehydrated skin. History of Bio oil The Bio‑Oil formulation was the life’s work of Dieter Beier, a German chemist living in South Africa. He was no stranger to the skincare industry - the Beier family business had been responsible for helping in the development of world-renowned skincare product; Oil of Olay. In 1972 Dieter Beier acquired Union Swiss, a South African distribution company for European personal care products. Following this acquisition he initiated an era of product development and began research into oil-based skincare in the mid ’70s, culminating in the development and launch of Bio‑Oil in 1987. Dieter Beier retired and sold Bio‑Oil to brothers Justin and David Letschert in 2000. The new owners changed Bio‑Oil’s packaging to better reflect its problem-solution positioning and changed Bio‑Oil’s advertising to focus on the testimonials of its users. Within five years Bio‑Oil was the number one selling skincare product in South Africa. Bio‑Oil was launched in the U.K. in 2003; then in Australia the following year, then New Zealand, Japan, Canada, the U.S.A and the Netherlands. And the expansion continued. Today, doctors and pharmacists around the world recommend Bio‑Oil as their first choice for scars and stretch marks. A bottle of Bio‑Oil is sold, somewhere on the planet, every few seconds. Accolades Bio-Oil has won 332 skincare awards and has become the No.1 selling scar and stretch mark product in 24 countries since its global launch in 2002. 7 Wonders of Bio-Oil · 1. Bio-Oil is a blend of natural plant oils and vitamins · 2. Bio-Oil contains the unique ingredient PurCellin Oil™ · 3. Bio-Oil is rapidly absorbing, leaving the skin non-greasy, often referred to as a 'dry oil' · 4. Bio-Oil is proven to get results – this is evident from our clinical trials and personal recommendations · 5. Plant extracts and natural essential oils have been used for centuries to soothe, calm and harmonise the skin helping it to achieve optimum skin health. 6. Bio-Oil contains Vitamin A and E. Vitamin A benefits ageing skin, stimulating cell renewal. Vitamin E is proven to improve the skin hydration · 7. Bio-Oil is used on: scars, stretch marks, uneven skin tone, dehydrated, ageing skin FAQs on Bio-Oil Is Bio oil Suitable for All Ages? We recommend that Bio-Oil is not used on babies until they are over two years of age. Even though the fragrance level in Bio-Oil is very low (0.2%) and its essential oils are also of a very low concentration, young babies are very sensitive so as a precaution we wouldn’t suggest using it on them. If you do apply Bio-Oil to your child please take care to avoid areas near the eyes and mouth.

Pwani Oil Products has announced the acquisition of the Rainbow detergent soap

  Pwani Oil Products has announced the acquisition of the Rainbow detergent soap brand from Match Masters Limited in a move that will see the Mombasa-based manufacturer grow its market share in the fast-growing home care segment. Pwani Oils Commercial Director Rajul Malde says the company is seeking to grow its home care category by expanding its consumer base with products packaged and priced for different consumer segments including low income households. “This acquisition will enable us to grow our soaps and the home care category as well as give our customers a wide variety to choose from. This is part of our expansion strategy to offer products that meet customer aspirations across diverse consumer segments,” said Malde. The acquisition will also enable Pwani Oils to further diversify its consumer portfolio where it is currently strong in the edible oils segment with its flagship products Fresh Fri and Salit. Personal care products include Diva and Sawa soap brands which are available online an in all in the leading supermarkets online. In 2017, Pwani Oils launched White Wash a laundry bar soap that contains both washing powder and fabric softener. Rainbow soap will be available in 25g, 40g and 100g sachets as well as 200g and 500g pouches and jars and the larger 1kg and 3.5kg bags and jars. The 25g sachet will retail at Ksh5 while the 3.5 kg bag and jar will go for Ksh700. “Our value proposition is to offer consumers products that are affordable and meet their expectations,” explained Malde. According to global market research firm Euromonitor International, although bar detergents remain popular in Kenya, more consumers are turning to hand wash detergents which they use alongside bar soap. Founded in 1981, Pwani Oil is one of the largest edible oils and fats, laundry and toilet soap manufacturers in the region.
Embracing Online shopping in Kenya

5 Tips to get the Best out of your online shopping experience

When shopping online, apart from the convenience that comes with you saving yourself the hustle of having to physically appear at the store, you stand to gain a whole lot. Epepea has compiled a list of some of how to get the best out of this experience. Reviews and Ratings Now in a normal walk in store, you never find reviews of the products so pleasantly displayed on the shelves, but you will surely find them online. These are important aspects of an item that will guide you on whether to go ahead and purchase the item or not. Reviews can also direct you to another product that suits your needs so much better than the one you probably have bought before. Take time to go through these reviews and see if you will get value for your money. Deals and offers Those flashy offers and deals that grab your attention are such a money saving venture. You had better taken advantage of those and save a whole lot. Just be careful not to buy something you do not necessarily need just because there is an offer. Price tracking done automatically As you shop, the total is added up. So if you have a shopping limit, then you are able to know when to slow down and when to log out. The beauty here is that you won’t be tempted to pick up a candy bar on the cashier area as you pay for your items, thanks to the online shopping experience. You get to save so much more. Return policy It is much easier to have an item returned if you are having an issue with it. This is because you have evidence of having shopped, unlike when you go to a walk in store and probably lose the receipt. It get so much harder to convince a walk in store that you actually shopped there without the evidence of a receipt. Save time  You can actually shop as you Uber to the airport. You don’t have to wait till you get to a certain destination. You can shop from anywhere. So the ever on the move career woman has found a savior in this. You just need to go online and grab it, pay for it, and instruct the online shopping service provider to deliver it to your preferred destination.
Embracing Online shopping in Kenya

Why is online shopping is better than walk-in stores?

Online shopping had been embraced by many and evolved over time. People are investing more in online marketing as the tech shift takes buying and selling to the next level. You reduce the stress of having to carry things: Staggering home with a thousand bags from grocery store should be a thing of the past.
Joybells Cake Centre Kiondo Cake

How to Set Up a Marketing Plan for Your Cake Business

How to Set Up a Marketing Plan for Your Cake Business About Cake Businesses As a cake professional, you understand the importance of baking a delectable cake that inspires guests to ask, "Who made this cake?" Taste alone is not enough to market your cake business to potential clients, so it's important to develop a marketing plan that helps promote your baking services. 1. Create a clear profile of your target market; build an outline identifying the age, gender, income level, education level, lifestyle, hobbies and interests of the customers you plan to market your cakes to. This profile will help you develop marketing strategies and tactics to attract your core customers. For example, you may plan to focus on creating gourmet engagement and wedding cakes for 20- to 30-something-year-old couples who are headed to the altar. 2. Consider which geographical areas you plan to market your cakes to and what type of competition, such as bakeries and grocery stores, exists in those areas. Compare your product offerings to your competitors' by outlining the types of cakes you plan to sell and whether you plan to offer other services, such as cake decorating classes. 3. Perform a S.W.O.T. analysis to outline the strengths, weaknesses, opportunities and threats that exist in your cake business and how your business can react to them. For example, a strength of your bakery may be the culinary education you and your staff have earned while a weakness may be the limited storage space at your bakery. Similarly, an opportunity may be the fact that you're the only homemade cake baker within a 500m radius while a threat might be a mobile bakery that visits your area bi-weekly. 4. Develop a list of marketing objectives and goals. Your goals and objectives may include: inform the community about your bakery, partner with complementary businesses, participate in community outreach programs and get media coverage in local publications. 5. Create a marketing budget for your cake business. Epepea suggests that entrepreneurs dedicate up to 10 percent of their sales or projected sales to marketing purposes. The newer your business, the more you should spend on marketing so you can increase your business's visibility. 6. Develop a list of tactics that will help you achieve your goals and objectives, and that are within your budget. For example, you might decide to participate in cause marketing by donating a cake or cupcakes to one nonprofit event per month, pitching stories to at least three relevant media outlets/blogs per month, connecting with local supermarkets/stores to see if they'll buy your cakes at a wholesale price and distribute them, implementing a direct marketing campaign advertising your services to households with kids, setting up social media pages to display pictures of your cakes or hosting giveaways. 7. Identify how you plan to measure your results before you implement them. For example, you might expect that a press release would lead a journalist to publish a story about your cake business or a social media page dedicated to your business attract 20 new followers per month. 8. Track your results to determine which marketing activities best position you to achieve your business goals and objectives.

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