Bio-Oil, the best selling specialist skincare oil unveiled a rejuvenated new look
December 12 2018
After 30 years in the market, Bio-Oil, the best selling specialist skincare oil unveiled a rejuvenated new look in 2017 inspired by a touch of minimalism and elegance to its iconic white and orange colours. Even with the new look, Bio-Oil, which is formulated to improve the appearance of scars, stretch marks, and uneven skin tone, maintained the same ground breaking formula, and added to its range a mini travel size 25 ml bottle making it even simpler to solve all skincare woes while on the move. Bio-Oils new look pack was aesthetically enhanced and a tamper-proof seal added at the top of the pack to differentiate it from counterfeits in the market. The Kenya product also has a Kiswahili product description section on the face of the pack. Kim-Fay Remains Bio-Oil’s Excusive Distributor since 2014 after signing an exclusive agreement with multinational skincare company Union-Swiss to distribute Bio-Oil in the region. “We are excited to be partnering with Kim-Fay, and look forward to continue bringing quality products that are made with passion to the people of Kenya.” explained Union Swiss Country Director Matthew Lowe during the distributor agreement. PRODUCT DETAILS: What is Bio oil Bio-Oil is a specialist skin care product, which will help to improve the appearance of scars, stretch marks, uneven skin tone and dehydration. It is also effective for aging and dehydrated skin. History of Bio oil The Bio‑Oil formulation was the life’s work of Dieter Beier, a German chemist living in South Africa. He was no stranger to the skincare industry - the Beier family business had been responsible for helping in the development of world-renowned skincare product; Oil of Olay. In 1972 Dieter Beier acquired Union Swiss, a South African distribution company for European personal care products. Following this acquisition he initiated an era of product development and began research into oil-based skincare in the mid ’70s, culminating in the development and launch of Bio‑Oil in 1987. Dieter Beier retired and sold Bio‑Oil to brothers Justin and David Letschert in 2000. The new owners changed Bio‑Oil’s packaging to better reflect its problem-solution positioning and changed Bio‑Oil’s advertising to focus on the testimonials of its users. Within five years Bio‑Oil was the number one selling skincare product in South Africa. Bio‑Oil was launched in the U.K. in 2003; then in Australia the following year, then New Zealand, Japan, Canada, the U.S.A and the Netherlands. And the expansion continued. Today, doctors and pharmacists around the world recommend Bio‑Oil as their first choice for scars and stretch marks. A bottle of Bio‑Oil is sold, somewhere on the planet, every few seconds. Accolades Bio-Oil has won 332 skincare awards and has become the No.1 selling scar and stretch mark product in 24 countries since its global launch in 2002. 7 Wonders of Bio-Oil · 1. Bio-Oil is a blend of natural plant oils and vitamins · 2. Bio-Oil contains the unique ingredient PurCellin Oil™ · 3. Bio-Oil is rapidly absorbing, leaving the skin non-greasy, often referred to as a 'dry oil' · 4. Bio-Oil is proven to get results – this is evident from our clinical trials and personal recommendations · 5. Plant extracts and natural essential oils have been used for centuries to soothe, calm and harmonise the skin helping it to achieve optimum skin health. 6. Bio-Oil contains Vitamin A and E. Vitamin A benefits ageing skin, stimulating cell renewal. Vitamin E is proven to improve the skin hydration · 7. Bio-Oil is used on: scars, stretch marks, uneven skin tone, dehydrated, ageing skin FAQs on Bio-Oil Is Bio oil Suitable for All Ages? We recommend that Bio-Oil is not used on babies until they are over two years of age. Even though the fragrance level in Bio-Oil is very low (0.2%) and its essential oils are also of a very low concentration, young babies are very sensitive so as a precaution we wouldn’t suggest using it on them. If you do apply Bio-Oil to your child please take care to avoid areas near the eyes and mouth.
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