When she got a call to deliver shopping for a Client's mother in Syokimau, Winnie Ikatwa of Epepea did not know she would do more than just deliver.
After 30 years in the market, Bio-Oil, the best selling specialist skincare oil unveiled a rejuvenated new look in 2017 inspired by a touch of minimalism and elegance to its iconic white and orange colours.
Even with the new look, Bio-Oil, which is formulated to improve the appearance of scars, stretch marks, and uneven skin tone, maintained the same ground breaking formula, and added to its range a mini travel size 25 ml bottle making it even simpler to solve all skincare woes while on the move.
Bio-Oils new look pack was aesthetically enhanced and a tamper-proof seal added at the top of the pack to differentiate it from counterfeits in the market.
The Kenya product also has a Kiswahili product description section on the face of the pack. Kim-Fay Remains Bio-Oil’s Excusive Distributor since 2014 after signing an exclusive agreement with multinational skincare company Union-Swiss to distribute Bio-Oil in the region.
“We are excited to be partnering with Kim-Fay, and look forward to continue bringing quality products that are made with passion to the people of Kenya.” explained Union Swiss Country Director Matthew Lowe during the distributor agreement.
What is Bio oil Bio-Oil is a specialist skin care product, which will help to improve the appearance of scars, stretch marks, uneven skin tone and dehydration. It is also effective for aging and dehydrated skin.
History of Bio oil
The Bio‑Oil formulation was the life’s work of Dieter Beier, a German chemist living in South Africa. He was no stranger to the skincare industry - the Beier family business had been responsible for helping in the development of world-renowned skincare product; Oil of Olay.
In 1972 Dieter Beier acquired Union Swiss, a South African distribution company for European personal care products.
Following this acquisition he initiated an era of product development and began research into oil-based skincare in the mid ’70s, culminating in the development and launch of Bio‑Oil in 1987. Dieter Beier retired and sold Bio‑Oil to brothers Justin and David Letschert in 2000. The new owners changed Bio‑Oil’s packaging to better reflect its problem-solution positioning and changed Bio‑Oil’s advertising to focus on the testimonials of its users.
Within five years Bio‑Oil was the number one selling skincare product in South Africa. Bio‑Oil was launched in the U.K. in 2003; then in Australia the following year, then New Zealand, Japan, Canada, the U.S.A and the Netherlands. And the expansion continued.
Today, doctors and pharmacists around the world recommend Bio‑Oil as their first choice for scars and stretch marks. A bottle of Bio‑Oil is sold, somewhere on the planet, every few seconds. Accolades Bio-Oil has won 332 skincare awards and has become the No.1 selling scar and stretch mark product in 24 countries since its global launch in 2002.
7 Wonders of Bio-Oil ·
1. Bio-Oil is a blend of natural plant oils and vitamins ·
2. Bio-Oil contains the unique ingredient PurCellin Oil™ ·
3. Bio-Oil is rapidly absorbing, leaving the skin non-greasy, often referred to as a 'dry oil' ·
4. Bio-Oil is proven to get results – this is evident from our clinical trials and personal recommendations ·
5. Plant extracts and natural essential oils have been used for centuries to soothe, calm and harmonise the skin helping it to achieve optimum skin health.
6. Bio-Oil contains Vitamin A and E. Vitamin A benefits ageing skin, stimulating cell renewal. Vitamin E is proven to improve the skin hydration ·
7. Bio-Oil is used on: scars, stretch marks, uneven skin tone, dehydrated, ageing skin
FAQs on Bio-Oil
Is Bio oil Suitable for All Ages?
We recommend that Bio-Oil is not used on babies until they are over two years of age. Even though the fragrance level in Bio-Oil is very low (0.2%) and its essential oils are also of a very low concentration, young babies are very sensitive so as a precaution we wouldn’t suggest using it on them.
If you do apply Bio-Oil to your child please take care to avoid areas near the eyes and mouth.
Pwani Oil Products has announced the acquisition of the Rainbow detergent soap brand from Match Masters Limited in a move that will see the Mombasa-based manufacturer grow its market share in the fast-growing home care segment.
Pwani Oils Commercial Director Rajul Malde says the company is seeking to grow its home care category by expanding its consumer base with products packaged and priced for different consumer segments including low income households.
“This acquisition will enable us to grow our soaps and the home care category as well as give our customers a wide variety to choose from. This is part of our expansion strategy to offer products that meet customer aspirations across diverse consumer segments,” said Malde.
The acquisition will also enable Pwani Oils to further diversify its consumer portfolio where it is currently strong in the edible oils segment with its flagship products Fresh Fri and Salit. Personal care products include Diva and Sawa soap brands which are available online an in all in the leading supermarkets online.
In 2017, Pwani Oils launched White Wash a laundry bar soap that contains both washing powder and fabric softener.
Rainbow soap will be available in 25g, 40g and 100g sachets as well as 200g and 500g pouches and jars and the larger 1kg and 3.5kg bags and jars.
The 25g sachet will retail at Ksh5 while the 3.5 kg bag and jar will go for Ksh700.
“Our value proposition is to offer consumers products that are affordable and meet their expectations,” explained Malde.
According to global market research firm Euromonitor International, although bar detergents remain popular in Kenya, more consumers are turning to hand wash detergents which they use alongside bar soap.
Founded in 1981, Pwani Oil is one of the largest edible oils and fats, laundry and toilet soap manufacturers in the region.
When shopping online, apart from the convenience that comes with you saving yourself the hustle of having to physically appear at the store, you stand to gain a whole lot.
Epepea has compiled a list of some of how to get the best out of this experience.
Reviews and Ratings
Now in a normal walk in store, you never find reviews of the products so pleasantly displayed on the shelves, but you will surely find them online.
These are important aspects of an item that will guide you on whether to go ahead and purchase the item or not.
Reviews can also direct you to another product that suits your needs so much better than the one you probably have bought before. Take time to go through these reviews and see if you will get value for your money.
Those flashy offers and deals that grab your attention are such a money saving venture. You had better taken advantage of those and save a whole lot. Just be careful not to buy something you do not necessarily need just because there is an offer.
Price tracking done automatically
As you shop, the total is added up. So if you have a shopping limit, then you are able to know when to slow down and when to log out. The beauty here is that you won’t be tempted to pick up a candy bar on the cashier area as you pay for your items, thanks to the online shopping experience. You get to save so much more.
It is much easier to have an item returned if you are having an issue with it. This is because you have evidence of having shopped, unlike when you go to a walk in store and probably lose the receipt. It get so much harder to convince a walk in store that you actually shopped there without the evidence of a receipt.
You can actually shop as you Uber to the airport. You don’t have to wait till you get to a certain destination. You can shop from anywhere. So the ever on the move career woman has found a savior in this. You just need to go online and grab it, pay for it, and instruct the online shopping service provider to deliver it to your preferred destination.
Online shopping had been embraced by many and evolved over time. People are investing more in online marketing as the tech shift takes buying and selling to the next level.
You reduce the stress of having to carry things:
Staggering home with a thousand bags from grocery store should be a thing of the past.
How to Set Up a Marketing Plan for Your Cake Business
About Cake Businesses
As a cake professional, you understand the importance of baking a delectable cake that inspires guests to ask, "Who made this cake?"
Taste alone is not enough to market your cake business to potential clients, so it's important to develop a marketing plan that helps promote your baking services.
1. Create a clear profile of your target market; build an outline identifying the age, gender, income level, education level, lifestyle, hobbies and interests of the customers you plan to market your cakes to. This profile will help you develop marketing strategies and tactics to attract your core customers. For example, you may plan to focus on creating gourmet engagement and wedding cakes for 20- to 30-something-year-old couples who are headed to the altar.
2. Consider which geographical areas you plan to market your cakes to and what type of competition, such as bakeries and grocery stores, exists in those areas. Compare your product offerings to your competitors' by outlining the types of cakes you plan to sell and whether you plan to offer other services, such as cake decorating classes.
3. Perform a S.W.O.T. analysis to outline the strengths, weaknesses, opportunities and threats that exist in your cake business and how your business can react to them. For example, a strength of your bakery may be the culinary education you and your staff have earned while a weakness may be the limited storage space at your bakery. Similarly, an opportunity may be the fact that you're the only homemade cake baker within a 500m radius while a threat might be a mobile bakery that visits your area bi-weekly.
4. Develop a list of marketing objectives and goals. Your goals and objectives may include: inform the community about your bakery, partner with complementary businesses, participate in community outreach programs and get media coverage in local publications.
5. Create a marketing budget for your cake business. Epepea suggests that entrepreneurs dedicate up to 10 percent of their sales or projected sales to marketing purposes. The newer your business, the more you should spend on marketing so you can increase your business's visibility.
6. Develop a list of tactics that will help you achieve your goals and objectives, and that are within your budget. For example, you might decide to participate in cause marketing by donating a cake or cupcakes to one nonprofit event per month, pitching stories to at least three relevant media outlets/blogs per month, connecting with local supermarkets/stores to see if they'll buy your cakes at a wholesale price and distribute them, implementing a direct marketing campaign advertising your services to households with kids, setting up social media pages to display pictures of your cakes or hosting giveaways.
7. Identify how you plan to measure your results before you implement them. For example, you might expect that a press release would lead a journalist to publish a story about your cake business or a social media page dedicated to your business attract 20 new followers per month.
8. Track your results to determine which marketing activities best position you to achieve your business goals and objectives.
Diaper Brands Available in the Kenyan Market
Baby diapers are a must have as they help to keep your baby in a dry and comfortable state.
There are different types of baby diapers available in the Kenyan market today. They include cloth and disposable diapers. Disposable diapers are the most popular because of their convenience. Just like any other baby clothing, diapers are a necessity from newborns to potty training age, these diapers are available in different brands ranging from Pampers, Huggies, Snuggles, Bouncy, Soft care among others.
Their pricing vary from one brand to another. Pricing also differs depending on size and packaging. You can either buy them in bulk or in small quantities.
- Smaller packs range from 150.
- Medium packs range from 1000.
- Jumbo packs range from 3500.
Kenyan mothers are spoilt for choice as brands flood supermarket shelves, with about 20 brands in the market, continued innovation by existing dealers and entrants in the market is the new battle filed, Pampers is the market leader in Kenya but huge competitors such as Huggies, Bouncy and Snuggles are also indulging in business.
Huggies diapers are designed to give your baby a comfy fit. They feature Leak Lock system that helps to lock in leaks for up to 12 hours of protection.
Their wetness indicator lets you know when to change your baby’s diaper. The double grip strips provides a comfortable fit for the baby.
Pampers Diapers are made from breathable and soft materials. The diaper has a snug stretchy sides which flex and move with your baby as the baby plays or sleeps. Baby’s urine is usually locked away from the baby to a layer of an absorbent core, so as to keep your baby dry and comfortable. An important component of pamper diapers is super absorbent gel which absorbs wetness in order to keep your baby dry. They have a light, baby fresh scent that is non-allergenic and non-irritating to the skin. They are available in a number of sizes.
Bouncy Diapers have a special wet indicator, they have super absorbency top sheet to keep baby fresh and dry for a long time. They are manufactured by Interconsumer Products Limited. They are available in 3 different sizes.
Snuggles diapers feature a longer dry layer for all night protection, they are super absorbent. The diapers have a cloth like breathable cover that is soft to your baby’s soft skin. They have a stretchy waistband for active play.
Epepea Online Supermarket would love to know which diaper you choose and why?