1: Be Prepared With Quality Wall Posts and Consistent Engagement
If you want to be liked, be likeable first. A disorganized Facebook page can turn off customers instantly.
When reviewing a Facebook page, quality content and active engagements are great first impressions. Several other factors people look for before joining a page include the brand itself, consistent posting of fresh information, and active engagement from both fans and admin.
2: Reward Your Loyal Supporters
You may have just started your Facebook page, but your business is well-established. Encourage your loyal customers to join your Facebook page as supporters, reward them with customizable badges/tabs (to be placed on their profiles for visibility) and special deals for consistent support.
A shout-out from a happy customer is a lot more attractive than a marketing slogan, creating irresistible appeal for that ‘Like’ button.
3: Leverage Your Existing Social Networks
If you’ve built a strong Twitter network for your business, utilize it to promote your Facebook page. Some people prefer not to overlap similar social contacts on both accounts, but why diminish your chance to be noticed? Your followers can broadcast your message on both of their social platforms by reaching out to a greater audience about your business.
4: Integrate Facebook Social Plugins to Your Website
It’s essential to have a main hub correlating all your social media activities.
Your company’s website is the only place that gives you full control over content and brand management. Integrate Facebook social plugins to encourage connections such as Facebook’s Likebox, Like button, and Comment stream.
As Facebook visitors increase, your page is more likely to show up on supporters’ news feeds and those of their friends, prompting people to find out more about your business page.
5: Remind Your Fans to Like and Share Facebook has some easy ready-made sharing buttons with which people can promote your tabs and pages to their friends. Place a shout-out or reminder to ‘Like’ your status updates and instruct fans to click that little ‘Share’ button right next to your message so their friends will be alerted about the update.
I hope this helps you to increase your fan base and more importantly keep you fans engaged.